Introduction to UX Writing
Understand how we read to write better
A course by Mario Ferrer , UX Writer
About the video: Understand how we read to write better
Overview
“It is important that you understand how the way we read works. This will help you to know reading patterns that you can use when designing and writing your content to reduce the mental load of the people who use your digital product or service.”
In this video lesson Mario Ferrer addresses the topic: Understand how we read to write better, which is part of the Domestika online course: Introduction to UX Writing. Learn how to use words as a tool to design great user experiences.
Partial transcription of the video
“I'm about to delve into the science of reading. You may ask. 'Why is this relevant to me?' But hear me out. It's crucial because. to begin with. understanding this process can enhance our comprehension and learning. To write effectively for your audience. it's essential to grasp how their brain processes information during How are you? See you. Why is understanding how we read important for writing? Because basically. when you're reading a book. you generally don't say anything out loud You read one word. then the next. and then another. But that's not quite right. Your eyes actually leap f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to UX Writing
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Category
Web & App Design, Writing -
Software
Figma -
Areas
App Design, Copywriting, Information Design, UX / UI
Mario Ferrer
A course by Mario Ferrer
Mario Ferrer is a UX Writer and part of the product team at Skyscanner, where he works with a wide variety of professional profiles such as Product Designers, UX Researchers, Developers, Product Managers, and more.
He is the creator of the UX Writers España group, where events, talks, and more are organized to give support to those starting out in the field, helping the role of the UX Writer to continue growing in Spanish-speaking countries.
Before working as a UX Writer, Mario worked as a Creative Copywriter in various advertising agencies in Mexico and Spain. Then, he got into the tech industry, as a copywriter but this time on the client-facing side in the branding and communications department. He has worked at King, on various mobile app games like Candy Crush Saga, Farm Heroes Saga, Bubble Witch 3, and many more.
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