Introduction to UX Writing
Knowing your user is the first step
A course by Mario Ferrer , UX Writer
About the video: Knowing your user is the first step
Overview
“You can't pretend to write for someone you don't know. You cannot try to guide someone from whom you do not know what motivates him or why he is using your App. Before writing the first word, make sure you know your user as well as possible.”
In this video lesson Mario Ferrer addresses the topic: Knowing your user is the first step, which is part of the Domestika online course: Introduction to UX Writing. Learn how to use words as a tool to design great user experiences.
Partial transcription of the video
“Knowing your user is the first step In this lesson what I will tell you is how to know your user. This is super important because it is very basic. If you don't know who you write or design for, How can you guide and help them? We see it? "With great power comes great responsibility" As we have talked about, you will notice that the design it depends on the words. therefore, words are part of that experience design. That's why Uncle Ben's phrase in "Spiderman" comes to mind: "With great power comes great responsibility." Why do I say this? Because probably you and your team know a lot about...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to UX Writing
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Category
Web & App Design -
Software
Figma -
Areas
App Design, Copywriting, Information Design, UX / UI
Mario Ferrer
A course by Mario Ferrer
Mario Ferrer is a UX Writer and part of the product team at Skyscanner, where he works with a wide variety of professional profiles such as Product Designers, UX Researchers, Developers, Product Managers, and more.
He is the creator of the UX Writers España group, where events, talks, and more are organized to give support to those starting out in the field, helping the role of the UX Writer to continue growing in Spanish-speaking countries.
Before working as a UX Writer, Mario worked as a Creative Copywriter in various advertising agencies in Mexico and Spain. Then, he got into the tech industry, as a copywriter but this time on the client-facing side in the branding and communications department. He has worked at King, on various mobile app games like Candy Crush Saga, Farm Heroes Saga, Bubble Witch 3, and many more.
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