Introduction to UX Writing

A course by Mario Ferrer
UX Writer. Barcelona, Spain.
Joined April 2019
, UX Writer

Learn how to use words as a tool to design great user experiences

  • Spanish with subtitles in English
  • 99% Positive reviews (141)
  • 2643 students

Learn how to use words as a tool to design great user experiences

Spanish with subtitles in English
  • 99% Positive reviews (141)
  • 2643 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 13 Lessons (2h 18m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

People interact with digital products and services on a daily basis: to buy clothes, watch series and films, book their holidays, and even to pay their taxes through a digital platform.

In this course, Mario Ferrer, a key player in the expansion of UX Writing in Spanish-speaking countries, teaches you how to better use words when creating apps for products or services through their interface, to help people find what they are looking for. He shows you what microcopy is and how these texts can make the difference for those using your app.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Introduction to UX Writing
  • U3
    U3. Basic principles
  • U4
    U4. Write for user experience
  • FP
    FP Final Project
View details

Start the course by getting to know Mario Ferrer, who talks about his career and how he went from being a Copywriter to a UX Writer. See some of his main influences, and then get a brief explanation of what you’re about to learn in the course.

Mario gives a brief UX Writing introduction, along with a description of a UX Writer’s role, seeing how it differs from other roles that also use writing as one of their main tools, and how it integrates within a product team.

Learn how people interact with words that they see on their screens and why it is important to understand how our brain processes information to write good microcopy that reduces the mental effort of those using your app. See why the language used in digital systems is just like a conversation.

Discover why the voice you use must always be the same, and how the tone can vary. Learn how to ensure your texts fulfill the basic concepts of UX Writing: clear, concise, useful, and human.

Apply as you learn to solve problems with your microcopy for different types of interactions such as onboardings, error messages, pages without content, notifications, etc. Mario explains what you must take into account to write each type of interaction.

What is this course's project?

Create the UX Writing of your app screens of the product or client of your choosing, you can also apply it to your personal branding or hobby. Create several app screens that will help you create a UX Writing project.

Projects by course students

Who is it for?

For copywriters or content writers that want to make the leap to UX Writing. It will also be useful to UX design professionals that want to understand the basic principles of UX Writing to integrate it into their design process.

What you need

To take this course you need a computer and a free Figma account to create the wireframes of your screens.


2643 Students
141 Reviews
99% Positive ratings
  • More reviews

Mario Ferrer

A course by Mario Ferrer

UX Writer

Mario Ferrer is a UX Writer and part of the product team at Skyscanner, where he works with a wide variety of professional profiles such as Product Designers, UX Researchers, Developers, Product Managers, and more.

He is the creator of the UX Writers España group, where events, talks, and more are organized to give support to those starting out in the field, helping the role of the UX Writer to continue growing in Spanish-speaking countries.

Before working as a UX Writer, Mario worked as a Creative Copywriter in various advertising agencies in Mexico and Spain. Then, he got into the tech industry, as a copywriter but this time on the client-facing side in the branding and communications department. He has worked at King, on various mobile app games like Candy Crush Saga, Farm Heroes Saga, Bubble Witch 3, and many more.


  • U1


    • Presentation
    • Influences
    • What will we do in the course?
    • Warm Up
  • U2

    Introduction to UX Writing

    • What the hell is UX Writing?
    • Knowing your user is the first step
    • Part of the product team
  • U3

    Basic principles

    • Understand how we read to write better
    • Digital systems are like a conversation
    • Voice and tone
  • U4

    Write for user experience

    • Onboardings and screens that don't have content yet
    • Notifications, error messages and buttons
    • Accessibility, diversity and location
  • FP

    Final Project

    • Introduction to UX Writing

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Introduction to UX Writing. A Marketing, Business, and Technology course by Mario Ferrer

Introduction to UX Writing

A course by Mario Ferrer
UX Writer. Barcelona, Spain.
Joined April 2019
  • 99% Positive reviews (141)
  • 2643 students