Introduction to UX Writing

Mario Ferrer is a UX Writer and part of the product team at Skyscanner, where he works with a wide variety of professional profiles such as Product Designers, UX Researchers, Developers, Product Managers, and more.

He is the creator of the UX Writers España group, where events, talks, and more are organized to give support to those starting out in the field, helping the role of the UX Writer to continue growing in Spanish-speaking countries.

Before working as a UX Writer, Mario worked as a Creative Copywriter in various advertising agencies in Mexico and Spain. Then, he got into the tech industry, as a copywriter but this time on the client-facing side in the branding and communications department. He has worked at King, on various mobile app games like Candy Crush Saga, Farm Heroes Saga, Bubble Witch 3, and many more.