Creation of a Corporate Identity Manual
Manual sketch and construction
A course by David Espinosa , Graphic Designer and Art Director
About the video: Manual sketch and construction
Overview
“In this lesson we will make some quick sketches of the outline of the manual, we will also create a layout with reticles in Illustrator based on the previous sketches. ”
In this video lesson David Espinosa addresses the topic: Manual sketch and construction, which is part of the Domestika online course: Creation of a Corporate Identity Manual. Produce a brand book from start to finish to define your brand.
Partial transcription of the video
“Manual sketch and construction Now that we have selected the means to present our manual, In this lesson we will create some quick sketches, which will be the basis of our digital manual. Let's start Before starting to prepare the sketches and the structure of the manual, I want to show you these examples of formats and sizes of some manuals that I found on the internet. Some present us with a vertical layout, other horizontal and others almost square. The first thing we must define is Which of these types of formats are we going to work with. This is a matter of taste and personally I pref...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of a Corporate Identity Manual
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Category
Design -
Areas
Branding & Identity, Design, Design Management, Marketing
David Espinosa
A course by David Espinosa
David Espinosa is a graphic designer with more than 15 years of experience who loves all types of design and is passionate about logo creation, branding, and corporate identity.
He is the founder of his own design studio David Espinosa IDS, whose projects have earned him recognition as an independent designer. He also does freelance work for studios and advertising agencies around the world. On top of it all, he works as a graphic design professor at the University of Research and Development UDI in Columbia.
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- 9,761 students
- 23 lessons (1h 52m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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