Produce a brand book from beginning to end in order to define your brand
The essence of a brand is the guide by which each of its actions must be governed. To guarantee its consistency, it is necessary to reflect this essence in a corporate identity manual, in which it meets in an organized and simple way, from the most strategic to the most specific as the visual identity of the brand in different media.
In this course you will learn step by step a methodology to create a brand book or corporate identity manual by David Espinosa, graphic designer and art director with more than 15 years of experience in the sector.
What's included in this course?
You will know the work of David Espinosa, how he came to the world of design by chance to later become his passion, and his main influences in the world of art, illustration, corporate design, among many others.
You will see what an identity manual is and what its main function is. You'll delve a little deeper into the different parts that compose it, in addition to the types of brand book that exist between print, digital and others.
You will learn to create the index of your manual to facilitate the reading and execution of the guidelines or regulations that you will design. David will explain everything about identity: the logo, the color and the typography, with its different applications and versions.
Then you will focus on the printed and digital communication pieces. You will learn to present the basic elements of the stationery with the appropriate formats. You will also see how to present the applications to the web and the different social network profiles, and you will see other possible applications of identity that go beyond what has been explained.
Finally, David will give you some tips and tips to write the texts of your brand book . Then, you will choose the best medium to present it and you will make different quick sketches to raise it and make the final art, ready for presentation.
What is this course project?
You will create a corporate identity manual digitally.
Who is it aimed at?
To designers, publicists, creatives or anyone who wishes to know more fully the process of creating a corporate identity manual.
You will only need basic Adobe Illustrator knowledge and eagerness to learn. On the materials, you will need a computer with the software installed, paper and pencil.
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Graphic designer who loves design in all forms of expression, David Espinosa is passionate about creating logos, branding and corporate identity, with more than 15 years of experience in the field of design. Founder of the design studio David Espinosa IDS, with which he has obtained several awards as an independent designer, and also as a freelance for studios and advertising agencies from different parts of the world. He is currently a professor of graphic design at the University of Research and Development UDI in Colombia.