Creation of a Corporate Identity Manual

A course by David Espinosa
Graphic designer and art director. Bucaramanga, Colombia.
On Domestika since 04/23/2015
, Graphic designer and art director

Produce a brand book from beginning to end in order to define your brand

  • Spanish with subtitles in English
  • 99% Positive reviews (215)
  • 3788 students
Creation of a Corporate Identity Manual

Produce a brand book from beginning to end in order to define your brand


Spanish with subtitles in English
  • 99% Positive reviews (215)
  • 3788 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 23 Lessons (1h 52m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever

The essence of a brand is the guide by which each of its actions must be governed. To guarantee its consistency, it is necessary to reflect this essence in a corporate identity manual, in which it meets in an organized and simple way, from the most strategic to the most specific as the visual identity of the brand in different media.

In this course you will learn step by step a methodology to create a brand book or corporate identity manual by David Espinosa, graphic designer and art director with more than 15 years of experience in the sector.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What is it and what should an identity manual include?
  • U3
    U3. The brand, the color and the typography
  • U4
    U4. Pieces of graphic communication and digital media
  • U5
    U5. Other possible applications of identity
  • U6
    U6. Development and design of the manual
  • FP
    FP Final Project
View details

You will know the work of David Espinosa, how he came to the world of design by chance to later become his passion, and his main influences in the world of art, illustration, corporate design, among many others.

You will see what an identity manual is and what its main function is. You'll delve a little deeper into the different parts that compose it, in addition to the types of brand book that exist between print, digital and others.

You will learn to create the index of your manual to facilitate the reading and execution of the guidelines or regulations that you will design. David will explain everything about identity: the logo, the color and the typography, with its different applications and versions.

Then you will focus on the printed and digital communication pieces. You will learn to present the basic elements of the stationery with the appropriate formats. You will also see how to present the applications to the web and the different social network profiles, and you will see other possible applications of identity that go beyond what has been explained.

Finally, David will give you some tips and tips to write the texts of your brand book . Then, you will choose the best medium to present it and you will make different quick sketches to raise it and make the final art, ready for presentation.

What is this course's project?

You will create a corporate identity manual digitally.

Projects by course students

Who is it for?

To designers, publicists, creatives or anyone who wishes to know more fully the process of creating a corporate identity manual.

What you need

You will only need basic Adobe Illustrator knowledge and eagerness to learn. On the materials, you will need a computer with the software installed, paper and pencil.


Reviews

3788 Students
215 Reviews
99% Positive ratings

David Espinosa

A course by David Espinosa

TeacherPro
Graphic designer and art director

Graphic designer who loves design in all forms of expression, David Espinosa is passionate about creating logos, branding and corporate identity, with more than 15 years of experience in the field of design. Founder of the design studio David Espinosa IDS, with which he has obtained several awards as an independent designer, and also as a freelance for studios and advertising agencies from different parts of the world. He is currently a professor of graphic design at the University of Research and Development UDI in Colombia.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course
  • U2

    What is it and what should an identity manual include?

    • What is an identity manual and what is its function?
    • What are the parts of an identity manual?
    • Types of manuals
  • U3

    The brand, the color and the typography

    • Meaning - Content
    • Symbol, isotype, logo, imagotype or isologo
    • Grid and proportions
    • Protection area
    • Minimum reduction sizes
    • Incorrect uses
    • Corporate color: main and secondary
    • Corporate typography: main and complementary
  • U4

    Pieces of graphic communication and digital media

    • Basic Corporate Stationery
    • Web and Social Networks
  • U5

    Other possible applications of identity

    • Signaling systems
    • Wardrobe system
    • Vehicle systems
  • U6

    Development and design of the manual

    • Manual text writing
    • Choice of medium
    • Manual sketch and construction
    • Manual presentation
  • FP

    Final Project

    • Development of a corporate identity manual

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Creation of a Corporate Identity Manual. A Design course by David Espinosa

Creation of a Corporate Identity Manual

A course by David Espinosa
Graphic designer and art director. Bucaramanga, Colombia.
On Domestika since 04/23/2015
  • 99% Positive reviews (215)
  • 3788 students