Creation of a Corporate Identity Manual
A course by David EspinosaGraphic Designer and Art Director
A course by David Espinosa, Graphic Designer and Art Director
Produce a brand book from start to finish to define your brand
At the heart of every brand is a guide that dictates its actions. To guarantee these are consistent with its values, the essence of the brand needs to be laid out in a corporate identity manual, or brand book, which provides organized information on every aspect, from broad strategic concepts to highly specific details, such as its visual identity in different formats.
In this online course, learn how to create a brand book step by step alongside David Espinosa, a graphic designer and art director with more than 15 years of experience in the sector.
What will you learn in this online course?
23 lessons & 16 downloads
What is an identity manual and what is its function?
4 minutes, 15 seconds
Types of manuals
6 minutes, 17 seconds
Meaning - Content
6 minutes, 33 seconds
Symbol, isotype, logo, imagotype or isologo
8 minutes, 56 seconds
Grid and proportions
6 minutes, 6 seconds
Protection area
5 minutes, 38 seconds
What's included in this course?
Begin by getting to know David Espinosa and his work. Hear about his career and how he got into design, along with his main influences.
Discover what a brand book is and what it's used for. Look at the different parts that make it up, as well as the types that exist, whether in print, digital, and other formats.
Learn to create an index to make it easier to find information and implement the guidelines you set in your book. David then explains everything related to visual identities, such as the logo, colors, and typography, as well as their distinct applications and versions.
Next, focus on communication content in print and digital media. See how to design and present essential stationery items in the appropriate formats, such as business cards and brochures, before applying those designs to digital platforms, such as your website and social media accounts, as well as other supports.
It's time to build your brand book. David gives you some tips on writing the text and choosing the best format before guiding you through the process step by step, from the sketch and the layout design to the final art ready for presentation.
What is this course's project?
Create a brand book in digital format.
Projects by course students
Who is this online course for?
Designers, advertising professionals, creatives, and anyone who wants to learn more about the process of creating a brand book.
Requirements and materials
To take this course, you just need basic notions of Adobe Illustrator and a computer with the program installed, as well as a pencil and paper.
Reviews
- gdazagordilloPLUS2 months ago
This was a great course.
- 4 months ago
Hasta ahorita me a parecido buen curso
- 4 months ago
Hasta ahorita me a parecido buen curso solo que si me hubiera subido mas archivos de los que uso
- 4 months ago
Exelente profesor me sirvio mucho para empezar a crear identidades de las marcas ya que solo trabajaba los diseños sin los manuales....100% recomendable
- 4 months ago
muy bueno este curso sin duda grandes conocimientos
He is the founder of his own design studio David Espinosa IDS, whose projects have earned him recognition as an independent designer. He also does freelance work for studios and advertising agencies around the world. On top of it all, he works as a graphic design professor at the University of Research and Development UDI in Columbia.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do in the course
- U2
What is it and what should an identity manual include?
- What is an identity manual and what is its function?
- What are the parts of an identity manual?
- Types of manuals
- U3
The brand, the color and the typography
- Meaning - Content
- Symbol, isotype, logo, imagotype or isologo
- Grid and proportions
- Protection area
- Minimum reduction sizes
- Incorrect uses
- Corporate color: main and secondary
- Corporate typography: main and complementary
- U4
Pieces of graphic communication and digital media
- Basic Corporate Stationery
- Web and Social Networks
- U5
Other possible applications of identity
- Signaling systems
- Wardrobe system
- Vehicle systems
- U6
Development and design of the manual
- Manual text writing
- Choice of medium
- Manual sketch and construction
- Manual presentation
- FP
Final project
- Development of a corporate identity manual
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
You’ll learn how to create and present professional visual identity manuals, from logo concept development to documenting standards, applications, and versions for various media, using industry-standard technical and creative criteria.
Yes, this course is designed for those with some graphic design background who want to deepen their knowledge in branding, visual identity, and creating professional corporate manuals.
Basic graphic design skills and familiarity with tools like Adobe Illustrator are recommended to get the most out of the course content and exercises.
You’ll need a computer with Adobe Illustrator installed, plus basic design supplies like paper and pencil, and internet access to research references and publish your work.
A visual identity manual is a document that sets the rules for using a brand’s graphic elements, ensuring consistent visuals across all applications and making corporate identity management easier.
Yes, you’ll learn how to organize and showcase a professional graphic portfolio that highlights your skills, projects, and personal style to boost your career in design.
Yes, the course covers logo creation, developing adapted versions (positive, negative, grayscale), and proper application across different platforms and materials.