Creation of a Corporate Identity Manual
What are the parts of an identity manual?
A course by David Espinosa , Graphic Designer and Art Director
About the video: What are the parts of an identity manual?
Overview
“In this lesson I will talk about the content needed to present an identity manual.”
In this video lesson David Espinosa addresses the topic: What are the parts of an identity manual?, which is part of the Domestika online course: Creation of a Corporate Identity Manual. Produce a brand book from start to finish to define your brand.
Partial transcription of the video
“What are the parts of an identity manual? Now that we have seen what our manual is for, We will learn what its parts are. Then let's start. In this image I want to present six key points of the content. An index, a small introduction, regulations, identity, applications and the glossary. We have our index or table of contents. It's like the little list or the reflection of the structure of our document, where we will contain the titles, themes or subtopics. The idea is to make it visually very nice and functional. for the customer to find, Quickly and directly, what you want to look for. As...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of a Corporate Identity Manual
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Category
Design -
Areas
Branding & Identity, Design, Design Management, Marketing
David Espinosa
A course by David Espinosa
David Espinosa is a graphic designer with more than 15 years of experience who loves all types of design and is passionate about logo creation, branding, and corporate identity.
He is the founder of his own design studio David Espinosa IDS, whose projects have earned him recognition as an independent designer. He also does freelance work for studios and advertising agencies around the world. On top of it all, he works as a graphic design professor at the University of Research and Development UDI in Columbia.
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- 23 lessons (1h 52m)
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