Creation of a Corporate Identity Manual
What is an identity manual and what is its function?
A course by David Espinosa , Graphic Designer and Art Director
About the video: What is an identity manual and what is its function?
Overview
“In this lesson you will learn what an identity manual is and we will see the differences between a Brand Book, Identity Guidelines and Brand Guidelines.”
In this video lesson David Espinosa addresses the topic: What is an identity manual and what is its function?, which is part of the Domestika online course: Creation of a Corporate Identity Manual. Produce a brand book from start to finish to define your brand.
Partial transcription of the video
“What is an identity manual and what is its function? As we saw in our previous lesson, You already know my work, you have seen my influences. In this lesson we will learn what a brand book is, an identity guideline and a brand guideline. So let's start. A corporate identity manual is a document which can be printed or digital, where we will find a set of rules or visual guidelines For our brand. In the manual we will also find who will be in charge of describing the use of these graphic signs and its possible variations like color, size, fonts, the style of our photos, the iconography, how ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of a Corporate Identity Manual
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Category
Design -
Areas
Branding & Identity, Design, Design Management, Marketing
David Espinosa
A course by David Espinosa
David Espinosa is a graphic designer with more than 15 years of experience who loves all types of design and is passionate about logo creation, branding, and corporate identity.
He is the founder of his own design studio David Espinosa IDS, whose projects have earned him recognition as an independent designer. He also does freelance work for studios and advertising agencies around the world. On top of it all, he works as a graphic design professor at the University of Research and Development UDI in Columbia.
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- 9,761 students
- 23 lessons (1h 52m)
- 16 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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