Creation of a Corporate Identity Manual
What is an identity manual and what is its function?
A course by David Espinosa , Graphic Designer and Art Director
About the video: What is an identity manual and what is its function?
Overview
“In this lesson you will learn what an identity manual is and we will see the differences between a Brand Book, Identity Guidelines and Brand Guidelines.”
In this video lesson David Espinosa addresses the topic: What is an identity manual and what is its function?, which is part of the Domestika online course: Creation of a Corporate Identity Manual. Produce a brand book from start to finish to define your brand.
Partial transcription of the video
“In our last lesson. you became familiar with my work and the influences shaping it. Now. we will explore the concepts of a Brand Book. an Identity Gain Line. and a Brand Gain Line. These elements are crucial for So. let's begin. A corporate identity manual is a printed or digital document containing a set of visual guidelines for our brand. It ensures consistency in color. size. and font usage. maintaining a cohesive image. The manual will detail the application of graphic symbols. including their variations in color. size. and fonts. It will ensure that these elements are used consistently...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of a Corporate Identity Manual
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Category
Design -
Areas
Branding & Identity, Design, Design Management, Marketing
David Espinosa
A course by David Espinosa
David Espinosa is a graphic designer with more than 15 years of experience who loves all types of design and is passionate about logo creation, branding, and corporate identity.
He is the founder of his own design studio David Espinosa IDS, whose projects have earned him recognition as an independent designer. He also does freelance work for studios and advertising agencies around the world. On top of it all, he works as a graphic design professor at the University of Research and Development UDI in Columbia.
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- 9,925 students
- 23 lessons (1h 52m)
- 16 additional resources (4 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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