Creation of a Corporate Identity Manual
Choice of medium
A course by David Espinosa , Graphic Designer and Art Director
About the video: Choice of medium
Overview
“Here you will choose the medium in which you will present the manual taking into account the pros and cons of each of the possibilities. ”
In this video lesson David Espinosa addresses the topic: Choice of medium, which is part of the Domestika online course: Creation of a Corporate Identity Manual. Produce a brand book from start to finish to define your brand.
Partial transcription of the video
“Choice of medium We have already seen how to write the texts of our manual. In this lesson we will choose the medium that suits us best to present the manual, either digital or printed. Then let's start. We will make a quick review of the advantages and disadvantages that present the manuals we talked about in unit two to select the most appropriate. In this case, we are observing the printed manual which is a physical manual, is its main advantage. It is very nice to appreciate all the contents of the manual in a print medium. Much more than digital, it is practically like having a book. B...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of a Corporate Identity Manual
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Category
Design -
Areas
Branding & Identity, Design, Design Management, Marketing
David Espinosa
A course by David Espinosa
David Espinosa is a graphic designer with more than 15 years of experience who loves all types of design and is passionate about logo creation, branding, and corporate identity.
He is the founder of his own design studio David Espinosa IDS, whose projects have earned him recognition as an independent designer. He also does freelance work for studios and advertising agencies around the world. On top of it all, he works as a graphic design professor at the University of Research and Development UDI in Columbia.
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- 23 lessons (1h 52m)
- 16 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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