Creation of a Corporate Identity Manual
Influences
A course by David Espinosa , Graphic Designer and Art Director
About the video: Influences
Overview
“In this lesson we will give a quick view of the designers and studios that have influenced all my work. ”
In this video lesson David Espinosa addresses the topic: Influences, which is part of the Domestika online course: Creation of a Corporate Identity Manual. Produce a brand book from start to finish to define your brand.
Partial transcription of the video
“Influences They already know me, they have already seen some of my work. Now I want to introduce these artists that have inspired my career as a graphic designer. So nothing, let's see. I will start by telling you about Roger Oddone. Here we are seeing the construction of the logo. We are also watching how it presents everything that has to do with those identity resources, In this case, typography and color. So it’s very interesting how this designer It presents all this regulations. Here we will see another case because it is the construction of the logo, the typography, and here is anoth...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of a Corporate Identity Manual
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Category
Design -
Areas
Branding & Identity, Design, Design Management, Marketing

David Espinosa
A course by David Espinosa
David Espinosa is a graphic designer with more than 15 years of experience who loves all types of design and is passionate about logo creation, branding, and corporate identity.
He is the founder of his own design studio David Espinosa IDS, whose projects have earned him recognition as an independent designer. He also does freelance work for studios and advertising agencies around the world. On top of it all, he works as a graphic design professor at the University of Research and Development UDI in Columbia.
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- 23 lessons (1h 52m)
- 16 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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