Guided Project: How to Transform Ideas into Iconic Marks
Podcast: How to Transform Ideas into Iconic Marks
A guided project by Sagi Haviv , Logo Design Expert and Educator
Joined April 2002
About the video: Podcast: How to Transform Ideas into Iconic Marks
Overview
“In this podcast, we will explore how logos have transcended their commercial function to become authentic cultural symbols that reflect the values and trends of contemporary society.”
In this video lesson Domestika addresses the topic: Podcast: How to Transform Ideas into Iconic Marks, which is part of the Domestika online course: Guided Project: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.
Partial transcription of the video
“Walking through any city is an exercise in visual recognition. Without even stopping to read, our eyes capture and process familiar images. A large golden M floating above an avenue, a bitten apple on the back of a phone, a check mark symbol in the corner of an app. These brands need no explanation. They tell us exactly what they represent, and in some cases, even evoke emotions and memories. In this podcast, we will explore how logos have transcended their commercial function to become authentic cultural symbols that reflect the values and trends of contemporary society. But what makes a l...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided Project: How to Transform Ideas into Iconic Marks
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A guided project by Domestika
Sagi Haviv is a distinguished graphic designer and a partner at the renowned design firm Chermayeff & Geismar & Haviv. With an impressive career spanning over two decades, he has been instrumental in crafting iconic logos for some of the world's most recognized brands. His portfolio boasts collaborations with clients such as National Geographic, Harvard University Press, and the US Open, showcasing his ability to distill complex ideas into visually compelling marks. Sagi's work is characterized by its clarity and timeless quality, which has earned him accolades and respect within the design community.
Beyond his role at the firm, Sagi is a sought-after educator and speaker, sharing his expertise at prestigious institutions and conferences globally. He believes in the power of a well-executed logo as a fundamental tool for brand identity. His approach emphasizes understanding the client's story and translating it into a simple yet powerful visual language. As an author, Sagi has co-written "Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar," further solidifying his position as a thought leader in the field. His dedication to innovation and excellence continues to inspire emerging designers worldwide.
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- 255 students
- 9 lessons (1h 37m)
- 14 additional resources (1 files)
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- Available on the app
- Audio: English, Spanish
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- Level: Beginner
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