Guided Project: How to Transform Ideas into Iconic Marks
Choose Your Client
A guided project by Sagi Haviv , Logo Design Expert and Educator
Joined April 2002
About the video: Choose Your Client
Overview
“In this lesson, I want to encourage you to go out and find your client for the course project.”
In this video lesson Domestika addresses the topic: Choose Your Client, which is part of the Domestika online course: Guided Project: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.
Partial transcription of the video
“UNIT 4 - LESSON 1 CHOOSE YOUR CLIENT We are not artists. An artist comes up with his own problem and then solves it. Designers solve other people's problems. An artist can work alone in a basement for days without seeing anybody. We must develop a relationship with the client in order to create. We must get out and interact. Move away from the screen and go out into the real world to find a client. It can be a neighborhood business, for example. This client must have a logo that does not work well Think about the criteria we defined earlier. Now, of course there's a difference between a cli...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided Project: How to Transform Ideas into Iconic Marks
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A guided project by Domestika
Sagi Haviv is a distinguished graphic designer and a partner at the renowned design firm Chermayeff & Geismar & Haviv. With an impressive career spanning over two decades, he has been instrumental in crafting iconic logos for some of the world's most recognized brands. His portfolio boasts collaborations with clients such as National Geographic, Harvard University Press, and the US Open, showcasing his ability to distill complex ideas into visually compelling marks. Sagi's work is characterized by its clarity and timeless quality, which has earned him accolades and respect within the design community.
Beyond his role at the firm, Sagi is a sought-after educator and speaker, sharing his expertise at prestigious institutions and conferences globally. He believes in the power of a well-executed logo as a fundamental tool for brand identity. His approach emphasizes understanding the client's story and translating it into a simple yet powerful visual language. As an author, Sagi has co-written "Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar," further solidifying his position as a thought leader in the field. His dedication to innovation and excellence continues to inspire emerging designers worldwide.
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- 255 students
- 9 lessons (1h 37m)
- 14 additional resources (1 files)
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- Audio: English, Spanish
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- Level: Beginner
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