Guided Course: How to Transform Ideas into Iconic Marks

Overview

“A good symbol is nothing without typography. The name is the most meaningful thing about the logo. You can't change the name, you don’t choose the name, so you have to design the name with meaning.”

In this video lesson Domestika addresses the topic: Typography, which is part of the Domestika online course: Guided Course: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.

Partial transcription of the video

“a great symbol is nothing. without The name. The name of an institution or a company is not up to us. We don't choose the name. The name is there and we have to represent it in the best possible way that works with the symbol that we designed. So once we have the options that we like to present for symbols, we think about what would be a meaningful way to design the name that will work nicely with each symbol. And we'll also strike the right feeling, the right personality for the brand we're representing. In the case of Harvard University Press, We had a variety of symbols. We had four opti...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Guided Course: How to Transform Ideas into Iconic Marks

• Level: Beginner
• 100% positive reviews (5)
• 376 students
• 1 unit
• 9 lessons (1h 37m)
• 1 download

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design