Guided Project: How to Transform Ideas into Iconic Marks
Concept Development
A guided project by Sagi Haviv , Logo Design Expert and Educator
Joined April 2002
About the video: Concept Development
Overview
“In this lesson, I want to help you move from this understanding of your client into the concept development. I will be showing some of the proposals we had for them.”
In this video lesson Domestika addresses the topic: Concept Development, which is part of the Domestika online course: Guided Project: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.
Partial transcription of the video
“UNIT 4 - LESSON 3 CONCEPT DEVELOPMENT Once we did our fact finding, our interviews... and also decided on an approach, in this case, we're going to pursue a symbol; when we get to sketching, we have to start from an idea. In every one of your projects the search for an idea, will be a completely different pursuit. In this case, we are starting with the original... Harvard University Press logo. Why? Because, we have something in place that is established. It has different parts of it that are meaningful to the organization. So we wanted to see if we can evolve it into something more modern....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided Project: How to Transform Ideas into Iconic Marks
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A guided project by Domestika
Sagi Haviv is a distinguished graphic designer and a partner at the renowned design firm Chermayeff & Geismar & Haviv. With an impressive career spanning over two decades, he has been instrumental in crafting iconic logos for some of the world's most recognized brands. His portfolio boasts collaborations with clients such as National Geographic, Harvard University Press, and the US Open, showcasing his ability to distill complex ideas into visually compelling marks. Sagi's work is characterized by its clarity and timeless quality, which has earned him accolades and respect within the design community.
Beyond his role at the firm, Sagi is a sought-after educator and speaker, sharing his expertise at prestigious institutions and conferences globally. He believes in the power of a well-executed logo as a fundamental tool for brand identity. His approach emphasizes understanding the client's story and translating it into a simple yet powerful visual language. As an author, Sagi has co-written "Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar," further solidifying his position as a thought leader in the field. His dedication to innovation and excellence continues to inspire emerging designers worldwide.
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- 255 students
- 9 lessons (1h 37m)
- 14 additional resources (1 files)
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- Audio: English, Spanish
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- Level: Beginner
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