Guided Project: How to Transform Ideas into Iconic Marks
What Is a Good Logo?
A guided project by Sagi Haviv , Logo Design Expert and Educator
Joined April 2002
About the video: What Is a Good Logo?
Overview
“This lesson is an introduction to what is a good logo and misconceptions about logos. What is a good logo?”
In this video lesson Domestika addresses the topic: What Is a Good Logo?, which is part of the Domestika online course: Guided Project: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.
Partial transcription of the video
“UNIT 3 - LESSON 1 WHAT IS A GOOD LOGO What's a good logo? There are many misconceptions about that. People think the logo should be pretty. Or people think, the logo should say a lot about me. Or people think, I should like it right away. None of it is actually true. A logo, in order to be effective, needs to be three things. It needs to be appropriate in form and concept. You noticed we say "appropriate" , not "expressive", because a logo cannot say very much. In fact, the less they say, the better. What's appropriate? Appropriate is really a personality thing. It's a feeling. So, if it's ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided Project: How to Transform Ideas into Iconic Marks
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A guided project by Domestika
Sagi Haviv is a distinguished graphic designer and a partner at the renowned design firm Chermayeff & Geismar & Haviv. With an impressive career spanning over two decades, he has been instrumental in crafting iconic logos for some of the world's most recognized brands. His portfolio boasts collaborations with clients such as National Geographic, Harvard University Press, and the US Open, showcasing his ability to distill complex ideas into visually compelling marks. Sagi's work is characterized by its clarity and timeless quality, which has earned him accolades and respect within the design community.
Beyond his role at the firm, Sagi is a sought-after educator and speaker, sharing his expertise at prestigious institutions and conferences globally. He believes in the power of a well-executed logo as a fundamental tool for brand identity. His approach emphasizes understanding the client's story and translating it into a simple yet powerful visual language. As an author, Sagi has co-written "Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar," further solidifying his position as a thought leader in the field. His dedication to innovation and excellence continues to inspire emerging designers worldwide.
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