Guided Project: How to Transform Ideas into Iconic Marks
Refinement
A guided project by Sagi Haviv , Logo Design Expert and Educator
Joined April 2002
About the video: Refinement
Overview
“Here I want to talk about the importance of refining the few sketches you have selected out of the pool of original sketches.”
In this video lesson Domestika addresses the topic: Refinement, which is part of the Domestika online course: Guided Project: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.
Partial transcription of the video
“UNIT 4 - LESSON 4 REFINEMENT Let's dig a little deeper into this mystery of ideas. How do we come up with ideas? what do we even mean by ideas? When we start with an idea every client requires its own idea, it's own special set of ideas. And those we come up with based on the interviews. Right? But sometimes, like we saw in Harvard University Press, it's based on what there is there now. And sometimes, what we learn from the interviews is that they require something completely different, completely new. Let's look at two examples. The first is NBC. NBC actually used to have a peacock. So, t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided Project: How to Transform Ideas into Iconic Marks
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A guided project by Domestika
Sagi Haviv is a distinguished graphic designer and a partner at the renowned design firm Chermayeff & Geismar & Haviv. With an impressive career spanning over two decades, he has been instrumental in crafting iconic logos for some of the world's most recognized brands. His portfolio boasts collaborations with clients such as National Geographic, Harvard University Press, and the US Open, showcasing his ability to distill complex ideas into visually compelling marks. Sagi's work is characterized by its clarity and timeless quality, which has earned him accolades and respect within the design community.
Beyond his role at the firm, Sagi is a sought-after educator and speaker, sharing his expertise at prestigious institutions and conferences globally. He believes in the power of a well-executed logo as a fundamental tool for brand identity. His approach emphasizes understanding the client's story and translating it into a simple yet powerful visual language. As an author, Sagi has co-written "Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar," further solidifying his position as a thought leader in the field. His dedication to innovation and excellence continues to inspire emerging designers worldwide.
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- 255 students
- 9 lessons (1h 37m)
- 14 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
