Fashion Entrepeneurship Specialization

Overview

“You'll learn how to develop a basic brand manual to ensure the correct implementation of your logo and graphic identity. This document will serve as a repository for all the elements of your brand identity. ”

In this video lesson Domestika addresses the topic: Brand components and guidelines, which is part of the Domestika online course: Fashion Entrepeneurship Specialization. Learn fashion design from the initial concept to the creation of a unique and functional collection.

Partial transcription of the video

“In this unit I will teach you how to make a basic brand manual. It is very important to consider that the basic manual will help us create consistency in the brand. and also so that in a given case that the brand is executed by some other designer or some other person may have the key elements to be able to execute it correctly. Within this manual some of the elements that we can find are going to be colors, fonts, all that structure that we have developed throughout the course. Join me as we review how we built the basic brand manual. The time has come to shape our basic brand manual by im...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Fashion Entrepeneurship Specialization

• Level: Beginner
• 100% positive reviews (7)
• 984 students
• 6 units
• 77 lessons (10h 19m)
• 26 downloads

• Category

  Fashion, Marketing & Business

• Areas

  Branding & Identity, Communication, Design, Fashion Design, Marketing