Fashion Entrepeneurship Specialization

Course summary

• M1: Introduction and Inspiration

  • Introduction

  • Inspiration / Lupe Gajardo

  • Inspiration / Moisés Nieto

  • Inspiration / Tomás Salazar

  • Inspiration / Genaro Rivas

  • Inspiration / Jordi Labanda

• M2: Introduction to Fashion Design

  • What will we do in the course?

  • Milestones in the history of fashion

  • Basic elements of design

  • Design principles

  • What is a capsule collection?

  • The research

  • The conceptualization

  • The manifesto

  • The sketches 1

  • The sketches 2

  • Assembly and structure of the collection

  • Technical specifications and design details

  • Presentation of the collection

• M3: Create your own fashion brand

  • What will we do in the course?

  • Why start our own clothing brand?

  • Analyzing our product

  • Analyzing the market

  • Analyzing our audience

  • Define your goals

  • The business model

  • The survey

  • The market price and that of your clothes

  • The importance of a good brand

  • Sales channels

  • Fashion systems

  • Viability

  • Association with other brands

• M4: Branding and visual identity for fashion brands

  • What will we do in the module?

  • Importance of graphic design in fashion

  • Differences between brand, branding and identity

  • Differences between nominal and symbolic identifiers

  • Key guidelines when building a logo

  • Project brief and context

  • Global concept

  • Mood board and graphic path definition

  • Typography and Selection Guide

  • Digital sketch and exploration of proposals

  • Logo structure, composition and versions

  • Components and child elements

  • Deliverables: Purchase card and label

  • Deliverables: Layout for networks and lookbook

  • Brand components and guidelines

• M5: Social Entrepreneurship in Fashion: Launch Your Collection

  • How to start a business with a social component?

  • What is sustainable? What is sustainable?

  • What does social entrepreneurship look like in the fashion industry?

  • 6Ps of Marketing for an ESM

  • What will be the purpose of your ESM?

  • CEP Model: Definition of Agents

  • Talent: Identifying local producers

  • Designing a collection for an ESM

  • Purpose and promotion

  • Production

  • Definition of the square

  • My collection

  • Basic photography tips

• M6: Lifestyle illustration for vibrant and expressive characters

  • The materials

  • Drawing, fashion and color to tell stories

  • Intention and composition: planes and visual weight

  • Character drawing and expressiveness: in search of a voice

  • Basic gouache: outline and hair 1

  • Basic gouache: outline and hair 2

  • The brief and search for influences

  • The sketches

  • Second phase of sketch and tracing 1

  • Second phase of sketching and tracing 2

  • Painting process 1

  • Painting process 2

  • Painting process 3

  • Profiling of clothing and faces 1

  • Profiling clothing and faces 2

  • Final touches with marker and digitization

• Final project

  • Fashion Entrepreneurship Specialization

Recent projects

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  • Course project

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  Capsule clothing collection. I'm Visible.

  fifthelement

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  Gwen Wilinski World

  stellameryl