Fashion Entrepeneurship Specialization

Overview

“During the lesson, we'll review some important aspects of creating a brief and how it can help us understand the brand's context. You'll learn how to identify triggers that will later help us represent our logo. ”

In this video lesson Domestika addresses the topic: Project brief and context, which is part of the Domestika online course: Fashion Entrepeneurship Specialization. Learn fashion design from the initial concept to the creation of a unique and functional collection.

Partial transcription of the video

“In this lesson I will help you build a brief, a brief that will help us later to define a visual path, the tone, voice and overall concept of the brand. I have selected nine questions that I consider extremely important that will help us gather information. like the story behind the brand, some of its main references on a visual level and even the metal market it is aimed at. These questions will later help us build a presentation where we will capture the tone, the concept and then we will move on to the visual path. These are key guidelines that will help us understand and build the brand...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Fashion Entrepeneurship Specialization

• Level: Beginner
• 100% positive reviews (6)
• 822 students
• 6 units
• 77 lessons (10h 19m)
• 26 downloads

• Category

  Fashion, Marketing & Business

• Areas

  Branding & Identity, Communication, Design, Fashion Design, Marketing