About the video: What will we do in the module?
Overview
“In this module, you'll learn some techniques for more agile conceptualization. By understanding the brand's environment and where it will move, you'll have a clear picture of where the project should go. You'll also understand specific needs and, during this process, find the triggers that will later help you develop... the identity!”
In this video lesson Domestika addresses the topic: What will we do in the module?, which is part of the Domestika online course: Fashion Entrepeneurship Specialization. Learn fashion design from the initial concept to the creation of a unique and functional collection.
Partial transcription of the video
“During the course I will teach you how to build an identity for a fashion brand by going through from the concept, the tone, the voice, to the entire visual section that involves the development of the brand. On many occasions we might believe that a fashion brand can be very similar to any other in any other area, but the truth is that no. Within the fashion industry, brands tend to have a much more careful graphic line, graph that sometimes helps us understand the cost of a product or the socioeconomic level to which it is directed. In the fashion industry, graphic identities usually have...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Entrepeneurship Specialization
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Category
Fashion, Marketing & Business -
Areas
Branding & Identity, Communication, Design, Fashion Design, Marketing

Domestika
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