Fashion Entrepeneurship Specialization

Overview

“I'll explain the differences between branding, branding, and identity, so you can distinguish the various efforts a brand can make and how these efforts contribute to creating brand value. ”

In this video lesson Domestika addresses the topic: Differences between brand, branding and identity, which is part of the Domestika online course: Fashion Entrepeneurship Specialization. Learn fashion design from the initial concept to the creation of a unique and functional collection.

Partial transcription of the video

“In this lesson I will help you differentiate between brand, branding and identity. Much of the time we imagine or think that identity has to do specifically with branding. and that branding focuses only on the visual part of the brand. It is important to know that the brand ultimately has a series of efforts and the visual identity is another series of efforts that manages to connect through branding. Come with me to see it. To begin with, when we hear brand development, The first thing that comes to mind most of the time It has to do with the visual part. In most cases, When we think about...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Fashion Entrepeneurship Specialization

• Level: Beginner
• 100% positive reviews (6)
• 822 students
• 6 units
• 77 lessons (10h 19m)
• 26 downloads

• Category

  Fashion, Marketing & Business

• Areas

  Branding & Identity, Communication, Design, Fashion Design, Marketing