Inbound Marketing Basic Concepts

A course by Lucas García , Marketing Specialist

Marketing Specialist. Madrid, Spain.
Joined June 2014

Learn a method to create a content strategy that resonates with your audience

  • Spanish with subtitles in English
  • 98% positive reviews (319)
  • 6286 students

Learn a method to create a content strategy that resonates with your audience

A course by Lucas García

Traditional marketing strategies are becoming outdated, which is why one of the biggest challenges for brands is to capture a customer's attention in a highly saturated market. This is where inbound marketing comes in, a combination of non-intrusive advertising and marketing techniques that accompany customers through their buyer journey. Lucas García, director and founder of the Socialmood agency, specializes in communication and branding, helping brands connect with their audience through digital content.

In this online course, learn the fundamentals of inbound marketing and how to develop a content strategy. Discover why it's crucial to help your customer and offer them added value, even though they may not buy the product or service, and how to achieve that.

Read more ↓

What will you learn in this online course?

15 lessons & 28 downloads

Spanish with subtitles in English
  • 98% positive reviews (319)
  • 6286 students
  • 15 lessons (2h 47m)
  • 28 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create an inbound marketing content strategy for a blog, website, or digital project, with content that interests and attracts your audience and connects them with your brand.

Projects by course students

Who is this online course for?

Students and professionals in any digital field who want to learn inbound marketing techniques to better connect with their audience.

Requirements and materials

No prior knowledge required, as Lucas teaches you everything from scratch.

As for materials, you just need a pen, paper, and a computer with an internet connection.


6286 Students
319 Reviews
98% Positive ratings

Lucas García

A course by Lucas García

Teacher Plus
Marketing Specialist

Lucas García is a branding and communication expert with a background in programming. His need for new challenges and constant change has led him to reinvent himself countless times, until he finally founded the Socialmood agency.

His company is dedicated to creativity and digital strategy, in the broadest sense of the term. They started as a product factory, creating digital products, guides, comparators, and blog networks until SEO became a standard practice and they switched their focus to inbound marketing. Currently, they primarily work on social projects and content creation.


  • U1


    • Presentation
    • Influences
  • U2


    • Basics
    • Buyer People and Buyer's Journey
    • The Funnel and the methodology
    • Tools needed
  • U3

    Inbound in practice: buyer people and purchase cycle

    • Who I'm talking to: developing our buyer people
    • Understanding the market and understanding the value proposition
    • Phases of the purchase cycle: content according to the phase
  • U4

    Inbound in practice: stages of the funnel

    • Attract: content generation in a saturated market
    • Attract: Content generation in a saturated market II
    • Connect: Capture the interest of our audience
    • Impress: get incredible experiences
  • U5

    Keys and closure

    • Keys
    • Next steps
  • FP

    Final project

    • x Introduction to Inbound marketing

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Inbound Marketing Basic Concepts. Marketing, and Business course by Lucas García

Inbound Marketing Basic Concepts

A course by Lucas García
Marketing Specialist. Madrid, Spain.
Joined June 2014
  • 98% positive reviews (319)
  • 6286 students