Introduction to Programmatic Advertising
Four Important Considerations
A course by Jannis Poestges , Programmatic Advertising Expert
Joined June 2022
Joined June 2022
About the video: Four Important Considerations
Overview
“In order to facilitate decision-making processes in the field of programmatic advertising, we will look at four important aspects to consider. In addition, I will talk about striking the right balance for your own goals. ”
In this video lesson Jannis Poestges addresses the topic: Four Important Considerations, which is part of the Domestika online course: Introduction to Programmatic Advertising. Learn the foundations of this approach to online advertising and discover innovative methods and formats to boost awareness, engagement, and conversions.
Partial transcription of the video
“ Four Important Considerations In this lesson, I'd like to share a few important considerations for you when making the decision about embracing programmatic technology in one way or another. We have seen that there are many options to access programmatic advertising. There are two important decisions that you can make. It is about finding the right combination that works for you, your product, your brand, and your business. In general, it's about finding the right balance between input and output. Generally speaking, you can decide to do everything yourself, which gives you a lot of contr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Programmatic Advertising
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Marketing, Mobile Marketing, SEM
Jannis Poestges
A course by Jannis Poestges
Jannis Poestges is an expert in the field of programmatic advertising, specializing in connecting data, automation, innovation, and creativity. As a child, he was fascinated by creativity and economics and went on to study business and media studies in Germany, the US, and London.
Jannis later completed a master’s degree focusing on innovation and has since worked for a number of global companies, including Google and Spotify, where he developed his skills in using programmatic advertising to help companies, products, and brands become successful through technology.
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- 464 students
- 12 lessons (1h 3m)
- 15 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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