Introduction to Programmatic Advertising
How to Get Started
A course by Jannis Poestges , Programmatic Advertising Expert
Joined June 2022
Joined June 2022
About the video: How to Get Started
Overview
“I will first explain what is required to get started with programmatic advertising. Then, we will look at various potential entry points depending on your preferences. I will introduce the concept of "make-or-buy" decisions as a blueprint for our decision about using programmatic advertising technology. ”
In this video lesson Jannis Poestges addresses the topic: How to Get Started, which is part of the Domestika online course: Introduction to Programmatic Advertising. Learn the foundations of this approach to online advertising and discover innovative methods and formats to boost awareness, engagement, and conversions.
Partial transcription of the video
“ How to Get Started In this lesson, we'll talk about how to get started. Up to this point, we have looked at the wealth of opportunity you have. You may be surprised by the number of options that you have. Now let's go back to the goals you had when picking this course. Maybe you wanted to acquire new knowledge and new skills for your career. Maybe you've already succeeded in that. Maybe you wanted to advance your own project, product, or brand. If this is true, you might be wondering, how do I access programmatic technology? Before going into those options, let's establish one more concep...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Programmatic Advertising
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Marketing, Mobile Marketing, SEM
Jannis Poestges
A course by Jannis Poestges
Jannis Poestges is an expert in the field of programmatic advertising, specializing in connecting data, automation, innovation, and creativity. As a child, he was fascinated by creativity and economics and went on to study business and media studies in Germany, the US, and London.
Jannis later completed a master’s degree focusing on innovation and has since worked for a number of global companies, including Google and Spotify, where he developed his skills in using programmatic advertising to help companies, products, and brands become successful through technology.
- 100% positive reviews (5)
- 482 students
- 12 lessons (1h 3m)
- 15 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
