Introduction to Programmatic Advertising
New Creative Opportunities
A course by Jannis Poestges , Programmatic Advertising Expert
Joined June 2022
Joined June 2022
About the video: New Creative Opportunities
Overview
“Let's connect technology with creativity. We will look at creativity as a result of programmatic modularity as well as at creative concepts enabled within individual technologies. I will run through several examples that will open you to a new field of opportunity. ”
In this video lesson Jannis Poestges addresses the topic: New Creative Opportunities, which is part of the Domestika online course: Introduction to Programmatic Advertising. Learn the foundations of this approach to online advertising and discover innovative methods and formats to boost awareness, engagement, and conversions.
Partial transcription of the video
“ New Creative Opportunities In this lesson, I want to bring you a bit closer to another aspect of programmatic technology. I want to show you what creative potential derives from the nature of technology. Let's look at the programmatic ecosystem. Here, I want to go beyond the definition that we already have. I would like to add the notion that the ecosystem is modular. What does it actually mean? It means that for each step of the transaction, you can choose different providers for your marketing and business. Let's take an example. We already established that there are different providers...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Programmatic Advertising
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Marketing, Mobile Marketing, SEM
Jannis Poestges
A course by Jannis Poestges
Jannis Poestges is an expert in the field of programmatic advertising, specializing in connecting data, automation, innovation, and creativity. As a child, he was fascinated by creativity and economics and went on to study business and media studies in Germany, the US, and London.
Jannis later completed a master’s degree focusing on innovation and has since worked for a number of global companies, including Google and Spotify, where he developed his skills in using programmatic advertising to help companies, products, and brands become successful through technology.
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- 464 students
- 12 lessons (1h 3m)
- 15 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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