Introduction to Programmatic Advertising
Influences
A course by Jannis Poestges , Programmatic Advertising Expert
Joined June 2022
Joined June 2022
About the video: Influences
Overview
“Now, I want to tell you about some key academic leaders that have shaped my thinking in the field of innovation. ”
In this video lesson Jannis Poestges addresses the topic: Influences, which is part of the Domestika online course: Introduction to Programmatic Advertising. Learn the foundations of this approach to online advertising and discover innovative methods and formats to boost awareness, engagement, and conversions.
Partial transcription of the video
“ Influences In this lesson, I would like to share a few people with you that have deeply inspired me. I've always been fascinated by the topic of innovation. When we talk about innovation, there are two authors in particular that you want to pay attention to. First, there is Schumpeter, a well-known theorist who published mainly in the 1940s. Schumpeter coined the term "creative destruction," or more mightily spoken, creative renewal. For him, it was about a new process, a new idea, and a new way of doing things that would replace the old traditional way of doing something. For him, replac...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Programmatic Advertising
-
Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Marketing, Mobile Marketing, SEM
Jannis Poestges
A course by Jannis Poestges
Jannis Poestges is an expert in the field of programmatic advertising, specializing in connecting data, automation, innovation, and creativity. As a child, he was fascinated by creativity and economics and went on to study business and media studies in Germany, the US, and London.
Jannis later completed a master’s degree focusing on innovation and has since worked for a number of global companies, including Google and Spotify, where he developed his skills in using programmatic advertising to help companies, products, and brands become successful through technology.
- 100% positive reviews (5)
- 464 students
- 12 lessons (1h 3m)
- 15 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
