Introduction to Programmatic Advertising
Programmatic Trading
A course by Jannis Poestges , Programmatic Advertising Expert
Joined June 2022
Joined June 2022
About the video: Programmatic Trading
Overview
“To end this unit, we will explore some benefits that programmatic advertising provides for the marketing discipline of trading. These aspects are relevant in order to complete your course project successfully. ”
In this video lesson Jannis Poestges addresses the topic: Programmatic Trading, which is part of the Domestika online course: Introduction to Programmatic Advertising. Learn the foundations of this approach to online advertising and discover innovative methods and formats to boost awareness, engagement, and conversions.
Partial transcription of the video
“ Programmatic Trading In this lesson, I'll give you an initial introduction to those options you have when purchasing digital advertising space, also called inventory. The process of buying advertising space is also referred to as trading. Since, as we mentioned before, we will take the perspective of the demand side, we'll focus on those settings you'd have in the demand-side platform. As a recap, what is the DSP? The DSP is the central software you'll use to buy advertising space across different channels. We already established that through DSP you have a whole universe of possibilities...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Programmatic Advertising
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Marketing, Mobile Marketing, SEM
Jannis Poestges
A course by Jannis Poestges
Jannis Poestges is an expert in the field of programmatic advertising, specializing in connecting data, automation, innovation, and creativity. As a child, he was fascinated by creativity and economics and went on to study business and media studies in Germany, the US, and London.
Jannis later completed a master’s degree focusing on innovation and has since worked for a number of global companies, including Google and Spotify, where he developed his skills in using programmatic advertising to help companies, products, and brands become successful through technology.
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- 12 lessons (1h 3m)
- 15 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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