Introduction to Programmatic Advertising
Significance of Programmatic Advertising
A course by Jannis Poestges , Programmatic Advertising Expert
Joined June 2022
Joined June 2022
About the video: Significance of Programmatic Advertising
Overview
“In this lesson, we will start exploring the field of programmatic advertising. Even if you may not be aware of it (yet), you come into contact with the results of programmatic advertising every day. ”
In this video lesson Jannis Poestges addresses the topic: Significance of Programmatic Advertising, which is part of the Domestika online course: Introduction to Programmatic Advertising. Learn the foundations of this approach to online advertising and discover innovative methods and formats to boost awareness, engagement, and conversions.
Partial transcription of the video
“ Significance of Programmatic Advertising In this Domestika course, we'll explore the foundations of programmatic advertising. First, we'll look at the philosophy behind this technology-based way of marketing. Then we'll look at the ecosystem and the key players in the market. Then we'll explore some key advantages and benefits of using programmatic technology for you. We'll then discuss a few opportunities and challenges before applying all learnings in the final course project. In the final course project, you'll do a case study on a brand, organization, or product of your choice. You'll...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Programmatic Advertising
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Marketing, Mobile Marketing, SEM
Jannis Poestges
A course by Jannis Poestges
Jannis Poestges is an expert in the field of programmatic advertising, specializing in connecting data, automation, innovation, and creativity. As a child, he was fascinated by creativity and economics and went on to study business and media studies in Germany, the US, and London.
Jannis later completed a master’s degree focusing on innovation and has since worked for a number of global companies, including Google and Spotify, where he developed his skills in using programmatic advertising to help companies, products, and brands become successful through technology.
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- 505 students
- 12 lessons (1h 3m)
- 15 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
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