Introduction to Programmatic Advertising
Efficiency Gains
A course by Jannis Poestges , Programmatic Advertising Expert
Joined June 2022
Joined June 2022
About the video: Efficiency Gains
Overview
“This lesson deals with efficiency gains resulting from using programmatic advertising technology. We will use different points of view to fully grasp the impact of these solutions for the entire organization and the marketing teams in particular. ”
In this video lesson Jannis Poestges addresses the topic: Efficiency Gains, which is part of the Domestika online course: Introduction to Programmatic Advertising. Learn the foundations of this approach to online advertising and discover innovative methods and formats to boost awareness, engagement, and conversions.
Partial transcription of the video
“ Efficiency Gains In this lesson, we'll talk about efficiency gains. After looking at the programmatic ecosystem and understanding the processes happening behind the scenes, let's now look at the benefits that you can derive from using programmatic technology. The reason for efficiency gains within the programmatic ecosystem is centralization. As a recap, remember that we're moving from working in silos to having one centralized process within a DSP. This is a software that you on your side will be using to reach your potential customers. These efficiency gains can be looked at from variou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Programmatic Advertising
-
Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Marketing, Mobile Marketing, SEM
Jannis Poestges
A course by Jannis Poestges
Jannis Poestges is an expert in the field of programmatic advertising, specializing in connecting data, automation, innovation, and creativity. As a child, he was fascinated by creativity and economics and went on to study business and media studies in Germany, the US, and London.
Jannis later completed a master’s degree focusing on innovation and has since worked for a number of global companies, including Google and Spotify, where he developed his skills in using programmatic advertising to help companies, products, and brands become successful through technology.
- 100% positive reviews (5)
- 505 students
- 12 lessons (1h 3m)
- 15 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
