Building Relatable Brands with Archetypes
Providing Structure to the World: The Caregiver, Creator, and Ruler Archetype
A course by Raluca Elena Rogoz , Marketing and Branding Strategist
Joined March 2022
Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience
Joined March 2022
About the video: Providing Structure to the World: The Caregiver, Creator, and Ruler Archetype
Overview
“We also encounter archetypes that are motivated by a need for stability: the caregiver, the creator, and the ruler. As with the previous lessons, I will discuss how these types embody their same core desire very differently. ”
In this video lesson Raluca Elena Rogoz addresses the topic: Providing Structure to the World: The Caregiver, Creator, and Ruler Archetype, which is part of the Domestika online course: Building Relatable Brands with Archetypes. Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience.
Partial transcription of the video
“ Providing Structure to the World: The Caregiver, Creator, and Ruler Archetype In this lesson, we'll look at the last category, the archetypes that provide structure to the world, the archetypes that have as a core desire, a need for stability. These archetypes are the caregiver, the creator, and the ruler. As we've already seen, even if they're linked by the same core desire, they all embody it differently. Let's first take a look at what connects them. Ever since ancient times, we've all had this need for protection and security, and this is what these archetypes are bringing up. They ea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Relatable Brands with Archetypes
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Category
Marketing & Business -
Areas
Branding & Identity, Marketing, Storytelling
A course by Raluca Elena Rogoz
Raluca Elena Rogoz is a Romanian marketing and branding strategist based in Madrid. After completing a degree in marketing and communication, she worked in numerous creative jobs before combining her talents to open a boutique agency, where she specialized in branding. She later pivoted into the corporate world and managed major European markets for Jaguar Land Rover.
Raluca currently runs her own branding consultancy, helping companies define their values and connect with their audience using archetype-based strategies. Her career portfolio includes clients such as SEAT, Deloitte, Daikin, Geze, MARS, Aperol, Campari, and Coca-Cola. She also shares her knowledge through workshops designed to empower entrepreneurs.
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