Building Relatable Brands with Archetypes
What Makes a Brand Memorable? Emotional Connection
A course by Raluca Elena Rogoz , Marketing and Branding Strategist
Joined March 2022
Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience
Joined March 2022
About the video: What Makes a Brand Memorable? Emotional Connection
Overview
“The main takeaway of this lesson is the importance of emotional branding. I will share with you some campaigns of memorable brands, explaining how they managed to create enduring relationships with their customers. ”
In this video lesson Raluca Elena Rogoz addresses the topic: What Makes a Brand Memorable? Emotional Connection, which is part of the Domestika online course: Building Relatable Brands with Archetypes. Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience.
Partial transcription of the video
“ What Makes a Brand Memorable? Emotional Connection In this course, we'll craft your brand's personality based on the power of archetypes. For the final project, I'll share with you a template, which you should fill with the traits of your brand's personality based on everything we'll learn in this course. I'll do the same with two brands that I chose to work with. One is a graphic designer and the other one is an imaginary writer. First, let's start with the beginning. Let's see what a brand is, what a brand is not, how we define a brand, and how we make it memorable. It's most important ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Relatable Brands with Archetypes
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Category
Marketing & Business -
Areas
Branding & Identity, Marketing, Storytelling
A course by Raluca Elena Rogoz
Raluca Elena Rogoz is a Romanian marketing and branding strategist based in Madrid. After completing a degree in marketing and communication, she worked in numerous creative jobs before combining her talents to open a boutique agency, where she specialized in branding. She later pivoted into the corporate world and managed major European markets for Jaguar Land Rover.
Raluca currently runs her own branding consultancy, helping companies define their values and connect with their audience using archetype-based strategies. Her career portfolio includes clients such as SEAT, Deloitte, Daikin, Geze, MARS, Aperol, Campari, and Coca-Cola. She also shares her knowledge through workshops designed to empower entrepreneurs.
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- 14 lessons (2h 6m)
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- Audio: English
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- Level: Beginner
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