Building Relatable Brands with Archetypes

Building Relatable Brands with Archetypes

“Thank you so much for taking part in this course. I hope you've enjoyed it as much as I have! Now you have the knowledge and skills to unlock your brand's personality and create enduring relationships with your audience. We have covered: · What a brand is (and isn't). · The role of emotional connection. · The importance of creating a strong bridge between your brand and its audience. · How to find your dream client. · How to identify the archetypal personality that your brand embodies. · And finally, how to translate this personality across all the brand's touchpoints. It's now time to work on your project. This could mean finishing the brand archetype you started by completing the course tasks or making a whole new project! Either way, I strongly suggest you take the time to gather inspiration and make a unique project of your own. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way and tell us if you have any doubts. This will help me guide you better if you need advice. Here are the main steps to follow: · Fill in the "Dream Client Questionnaire". · Then, complete the "Dream Client Profile". · Bring together a list of keywords and create a word bank. · Gather visuals into a mood board. · Create the final brand archetype template.

As a final tip, don't forget that building a memorable brand requires a team effort. Reach out to a brand strategist to guide you in laying the foundation of your brand, a graphic designer to help you create a remarkable visual identity, and a copywriter to support you in crafting a brand with a powerful message. I always rely on the help of other strategists when in need of refreshing my brand. It's very powerful to have someone collaborating with you in your journey rather than doing everything yourself. I can't wait to see the project you come up with, so don't forget to share it in the forum. You can do so by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. I will be more than happy to answer any of the questions you might have along the way! I will try to get back to you as soon as possible. In the meantime, participate in the forum, comment on others' work, and interact with the community. See you there!”

Partial transcription of the video

“ Final Project Thank you so much for joining me in this course. I hope this experience was as inspiring for you as it was for me. Before we say goodbye, let's have a quick look at what we've done so far for you to have a successful final project. We started by understanding what a brand is, and most importantly, what a brand is not. We covered the concept of emotional marketing and had a glimpse at some inspiring campaigns, and that for them is important to trigger emotions regardless of where they sit in the spectrum. Then, I introduced you to the fascinating world of archetypes, covering...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Building Relatable Brands with Archetypes

• Level: Beginner
• 100% positive reviews (42)
• 1586 students
• 4 units
• 14 lessons (2h 6m)
• 13 downloads

• Category

  Marketing & Business

• Areas

  Branding & Identity, Marketing, Storytelling