Building Relatable Brands with Archetypes
The Yearning for Paradise: The Innocent, Explorer, and Sage Archetype
A course by Raluca Elena Rogoz , Marketing and Branding Strategist
Joined March 2022
Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience
Joined March 2022
About the video: The Yearning for Paradise: The Innocent, Explorer, and Sage Archetype
Overview
“First of all, I will go through the archetypes that are motivated by freedom: the innocent, the explorer, and the sage. The core objective of these archetypes is independence, but each approaches this goal differently. Let me explain how! ”
In this video lesson Raluca Elena Rogoz addresses the topic: The Yearning for Paradise: The Innocent, Explorer, and Sage Archetype, which is part of the Domestika online course: Building Relatable Brands with Archetypes. Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience.
Partial transcription of the video
“ The Yearning for Paradise: The Innocent, Explorer, and Sage Archetype In this lesson, we will go into detail about the archetypes that are yearning for paradise, the innocent, the explorer, and the sage. Let's first understand what the yearning for paradise means. When we say the yearning for paradise, we mean a core desire for independence. All three of them have their main goal of exploring independence and freedom, but they all do it differently. All three archetypes are willing to create and live in a world that is ideal to provide a road map for self-actualization. All three of them ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Relatable Brands with Archetypes
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Category
Marketing & Business -
Areas
Branding & Identity, Marketing, Storytelling
A course by Raluca Elena Rogoz
Raluca Elena Rogoz is a Romanian marketing and branding strategist based in Madrid. After completing a degree in marketing and communication, she worked in numerous creative jobs before combining her talents to open a boutique agency, where she specialized in branding. She later pivoted into the corporate world and managed major European markets for Jaguar Land Rover.
Raluca currently runs her own branding consultancy, helping companies define their values and connect with their audience using archetype-based strategies. Her career portfolio includes clients such as SEAT, Deloitte, Daikin, Geze, MARS, Aperol, Campari, and Coca-Cola. She also shares her knowledge through workshops designed to empower entrepreneurs.
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