Building Relatable Brands with Archetypes
Leaving a Thumbprint on the World: The Hero, Outlaw, and Magician Archetype
A course by Raluca Elena Rogoz , Marketing and Branding Strategist
Joined March 2022
Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience
Joined March 2022
About the video: Leaving a Thumbprint on the World: The Hero, Outlaw, and Magician Archetype
Overview
“Do you have the urge to leave a mark on the world? Then, maybe your archetype is one of the following three: the hero, the outlaw, or the magician. ”
In this video lesson Raluca Elena Rogoz addresses the topic: Leaving a Thumbprint on the World: The Hero, Outlaw, and Magician Archetype, which is part of the Domestika online course: Building Relatable Brands with Archetypes. Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience.
Partial transcription of the video
“ Leaving a Thumbprint on the World: The Hero, Outlaw, and Magician Archetype In this lesson, we'll move forward and take a deeper look at the archetypes that aim to leave a mark on the world, the hero, the outlaw, and the magician. What all three archetypes have in common is the core desire for mastery, but as we've already seen for the other three, they have different tools to bring this out into the world. Looking at the category itself, leaving a mark on the world, they all have a desire to embrace risk and most of all, to embrace change. They want to have an impact on the world, they h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Relatable Brands with Archetypes
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Category
Marketing & Business -
Areas
Branding & Identity, Marketing, Storytelling
A course by Raluca Elena Rogoz
Raluca Elena Rogoz is a Romanian marketing and branding strategist based in Madrid. After completing a degree in marketing and communication, she worked in numerous creative jobs before combining her talents to open a boutique agency, where she specialized in branding. She later pivoted into the corporate world and managed major European markets for Jaguar Land Rover.
Raluca currently runs her own branding consultancy, helping companies define their values and connect with their audience using archetype-based strategies. Her career portfolio includes clients such as SEAT, Deloitte, Daikin, Geze, MARS, Aperol, Campari, and Coca-Cola. She also shares her knowledge through workshops designed to empower entrepreneurs.
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