Building Relatable Brands with Archetypes
The Power and Role of Archetypes
A course by Raluca Elena Rogoz , Marketing and Branding Strategist
Joined March 2022
Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience
Joined March 2022
About the video: The Power and Role of Archetypes
Overview
“Moving on, I will introduce you to a topic I am fascinated about: archetypes! You will learn the importance of using them when crafting your brand's personality. ”
In this video lesson Raluca Elena Rogoz addresses the topic: The Power and Role of Archetypes, which is part of the Domestika online course: Building Relatable Brands with Archetypes. Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience.
Partial transcription of the video
“ The Power and Role of Archetypes In this lesson, we will go deeper into the power and role of archetypes. First, let's understand what an archetype is because it sounds very complex. If we look at the definition on Wikipedia, an archetype is "a symbol, theme, setting, or character type that recurs in different times and places in myth, literature, folklore, dreams, and rituals so frequently as to suggest that it embodies some essential elements of universal human experience." This sounds quite complicated, doesn't it? Let's simplify the concept of archetypes. Simply put, archetypes are pa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Relatable Brands with Archetypes
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Category
Marketing & Business -
Areas
Branding & Identity, Marketing, Storytelling
A course by Raluca Elena Rogoz
Raluca Elena Rogoz is a Romanian marketing and branding strategist based in Madrid. After completing a degree in marketing and communication, she worked in numerous creative jobs before combining her talents to open a boutique agency, where she specialized in branding. She later pivoted into the corporate world and managed major European markets for Jaguar Land Rover.
Raluca currently runs her own branding consultancy, helping companies define their values and connect with their audience using archetype-based strategies. Her career portfolio includes clients such as SEAT, Deloitte, Daikin, Geze, MARS, Aperol, Campari, and Coca-Cola. She also shares her knowledge through workshops designed to empower entrepreneurs.
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- 14 lessons (2h 6m)
- 24 additional resources (13 files)
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- Audio: English
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- Level: Beginner
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