Building Relatable Brands with Archetypes
No One Is an Island: The Guy or Girl Next Door, Lover, and Jester Archetype
A course by Raluca Elena Rogoz , Marketing and Branding Strategist
Joined March 2022
Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience
Joined March 2022
About the video: No One Is an Island: The Guy or Girl Next Door, Lover, and Jester Archetype
Overview
“The need for connection is what brings together the guy or girl next door with the lover and the jester. In this lesson, I will cover the next three archetypes: those who pine for belonging. ”
In this video lesson Raluca Elena Rogoz addresses the topic: No One Is an Island: The Guy or Girl Next Door, Lover, and Jester Archetype, which is part of the Domestika online course: Building Relatable Brands with Archetypes. Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience.
Partial transcription of the video
“ No One Is an Island: The Guy or Girl Next Door, Lover, and Jester Archetype In this lesson, we'll cover the next three archetypes who aim for belonging. Their most innate desire is to connect with others. Of course, as we've seen already, they do it very differently. First, let's see what they all have in common. All these archetypes have a great desire to affiliate with others. They need to interact with others and they place value on all people. A brand that embodies one of these archetypes will always make you wonder, "Will people accept me? Will people love me? Will I belong to this g...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Relatable Brands with Archetypes
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Category
Marketing & Business -
Areas
Branding & Identity, Marketing, Storytelling
A course by Raluca Elena Rogoz
Raluca Elena Rogoz is a Romanian marketing and branding strategist based in Madrid. After completing a degree in marketing and communication, she worked in numerous creative jobs before combining her talents to open a boutique agency, where she specialized in branding. She later pivoted into the corporate world and managed major European markets for Jaguar Land Rover.
Raluca currently runs her own branding consultancy, helping companies define their values and connect with their audience using archetype-based strategies. Her career portfolio includes clients such as SEAT, Deloitte, Daikin, Geze, MARS, Aperol, Campari, and Coca-Cola. She also shares her knowledge through workshops designed to empower entrepreneurs.
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