How to Start and Run a Creative Studio
Sales Channels
A course by HUMAN , Branding and Packaging Studio
About the video: Sales Channels
Overview
“Once you have a solid portfolio that truly demonstrates your capabilities and area of expertise, it's time to identify which sales channels are right for you, where you will find those clients you are looking for. ”
In this video lesson HUMAN addresses the topic: Sales Channels, which is part of the Domestika online course: How to Start and Run a Creative Studio. Create a business plan, define your unique identity, and learn to manage your business..
Partial transcription of the video
“In this lesson we will focus on sales channels where we want to offer our services. If we talk business to business, if we talk about business to end consumer. So come on and I'll show you how to do it so that customers can always find you. I would like to start with what the sales channels are. Sales channels as defined like where you are going to sell, how people will find you. We have the direct sales channel, indirect, traditional markets, retail, wholesale, on demand, social networks, average of resellers, apps and B2B. I consider that many of these are B2C and B2C defines what busines...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Start and Run a Creative Studio
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Category
How to become, Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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