How to Start and Run a Creative Studio
Business Strategy - How will we make ourselves known?
A course by HUMAN , Branding and Packaging Studio
About the video: Business Strategy - How will we make ourselves known?
Overview
“We have already developed our idea into a business proposal that meets the needs of a certain segment of clients and that also has a unique value proposition that differentiates it from the competition. The next step is to communicate it effectively to match these points, translating them into revenue for our studio. Although Marketing is a very broad topic that deserves an entire course, in this lesson we will see some of the most important points to consider when implementing our Marketing strategy. ”
In this video lesson HUMAN addresses the topic: Business Strategy - How will we make ourselves known?, which is part of the Domestika online course: How to Start and Run a Creative Studio. Create a business plan, define your unique identity, and learn to manage your business..
Partial transcription of the video
“In In this lesson I will tell you more about the commercial strategy that we have implemented at Human. Although in the previous lessons we talked about the market, what makes us unique and what need do we solve, In this lesson we will delve into how to make ourselves known, both in an organic way and in a slightly more aggressive way. Let's see it! What is Human's audience? What is Human's audience? To our audience, in a very general way, the marketing strategy to follow. Now, If we want to make it a little more channeled or if we want to make this exercise a little more detailed, we can h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Start and Run a Creative Studio
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Category
How to become, Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 17 lessons (3h 10m)
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- Audio: Spanish, English
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- Level: Beginner
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