How to Start and Run a Creative Studio
Are we Human or are we Dancers? Who am I and where am I going?
A course by HUMAN , Branding and Packaging Studio
About the video: Are we Human or are we Dancers? Who am I and where am I going?
Overview
“Remember that branding is much more than just a logo, but everything your brand has to say. In this lesson we will delve into these concepts, such as who you are, what you are really good at, and how to make a brief before the creative process. These are the first steps of your brand strategy. ”
In this video lesson HUMAN addresses the topic: Are we Human or are we Dancers? Who am I and where am I going?, which is part of the Domestika online course: How to Start and Run a Creative Studio. Create a business plan, define your unique identity, and learn to manage your business..
Partial transcription of the video
“Well. it's time to put a face and a front to our business. Although in this unit we won't delve into technical design topics using Illustrator or Photoshop. we will see what's most important. The intangible part. What is the narrative? What is the storytelling? It's the promise of our business. Remember. branding is precisely that. It's not merely a logo or stationery. Branding is what your brand communicates. something unique that can't be found elsewhere. It's the essence only you offer. Join me in this exploration. We begin by asking ourselves. where do I want to go with this? By this. i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Start and Run a Creative Studio
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Category
How to become, Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 17 lessons (3h 10m)
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- Level: Beginner
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