How to Start and Run a Creative Studio
A course by HUMAN, Branding and Packaging Studio
Create a business plan, define your unique identity, and learn to manage your business.
Entering the world of design goes far beyond creativity; it requires strategy, vision and effective management. Alejandro Flores, founder and creative director of Human, will guide you to establish the foundations you need to turn your passion into a profitable and sustainable business.
From analyzing the competition to building a solid brand strategy, you'll learn how to shape a design studio that not only excels in creativity but is also capable of generating consistent revenue.
You will explore the essential tools for the day-to-day management of your studio, ensuring that every aspect of your work is aligned with your goals. You will end up being able to transform your creative practice into a thriving, well-run business.
What will you learn in this online course?
17 lessons & 29 downloads
What's included in this course?
To start, we will analyze the competitive market in which a design studio operates, exploring how to identify opportunities and position your brand effectively. This knowledge will allow you to establish a solid foundation from which to operate.
Next, we will address the corporate structure, defining how to establish a clear budget that guides financial decisions. From this planning, you can project realistic and sustainable objectives that will guarantee the stability and growth of your studio.
Next, we will explore the creation of a robust brand strategy, understanding that branding goes beyond visual identity. We will work on developing a brief, a creative direction document and a mind map, which are essential to building a brand narrative that resonates with your customers.
Finally, you will learn techniques to effectively manage the day-to-day running of a creative studio. Organizational and implementation tools will be presented to streamline work and ensure an efficient and profitable operation, allowing your studio to not only survive, but thrive.
- 97% positive reviews (73)
- 5,691 students
- 17 lessons (3h 10m)
- 29 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
What is this course's project?
The final project involves developing a comprehensive business plan for a design studio. It will include a market analysis, a solid financial structure, a branding strategy, and a portfolio that reflects the studio's identity.
Projects by course students
Who is this online course for?
It is aimed at designers and creatives who want to start their own design studio or improve the management of the one they already have.
It is also ideal for freelancers looking to structure and grow their creative business in a profitable and sustainable way.
Requirements and materials
No prior knowledge of business management is required. It will be useful to have basic knowledge of graphic design and branding, as well as a portfolio of projects that you want to structure and optimize during the course.
Reviews
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
Content
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U1
Introduction
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Presentation (Who I am)
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Influences
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U2
Business Plan - From IDEA to BUSINESS
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Executive Summary - Landing the idea 1
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Executive Summary - Landing the idea 2
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Competitors – Who else offers something similar?
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Business Strategy - How will we make ourselves known?
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U3
Our Business - Instructions for use
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Internal structure - How is this handled?
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Internal structure - How is this handled?
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Budgets and Projections - Where are we going? How?
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U4
Branding- Hello Humans!
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Are we Human or are we Dancers? Who am I and where am I going?
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Creative Direction-Think before you Design
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Narrative is everything. Narrative and Concept
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Brand Identity
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U5
Money-Money - Profitability and Management
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Consumer psychology
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Portfolio Creation
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Sales Channels
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Tools and documents for management
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FP
Final project
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How to Start and Run a Creative Studio
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course guides you step-by-step to found and structure your design studio, covering everything from administrative and financial management to building a strong brand and prospecting clients.
Yes, the course is specially designed for designers looking to start, organize, and grow their own creative studio or business.
Prior experience isn’t required, but basic design knowledge is recommended. The course covers everything from essential concepts to advanced management and branding strategies.
You’ll learn how to build a brand identity, define a unique value proposition, craft compelling narratives, develop graphic systems, and differentiate yourself in the design market.
The course teaches how to calculate fixed and variable costs, forecast sales, analyze profitability, manage cash flow, and automate financial processes for design studios.
It includes using the Canvas model, value maps, operations manuals, weekly planning, sprints, and delegation strategies for small teams.
Yes, the course covers active prospecting, building buyer personas, using social media, email marketing, and differentiation strategies to attract ideal clients.
Me encanta todo lo que hace el studio de Human y su fundador.
Excellent!!
altamente recomendado ya estoy trabajando en mi marca personal
excelente!
Es el segundo curso que tomo de Alejandro Flores, es magnífico, disfruté de ambos. Mucho aprendizaje y muy práctico :) 100% recomendables.