How to Start and Run a Creative Studio
Narrative is everything. Narrative and Concept
A course by HUMAN , Branding and Packaging Studio
About the video: Narrative is everything. Narrative and Concept
Overview
“Once we have a guiding concept that was addressed in the previous lesson, it is time to expand its ramifications by thinking about more concepts that can give versatility to the brand. ”
In this video lesson HUMAN addresses the topic: Narrative is everything. Narrative and Concept, which is part of the Domestika online course: How to Start and Run a Creative Studio. Create a business plan, define your unique identity, and learn to manage your business..
Partial transcription of the video
“Narrative is everything. Let us remember that the concept is the crucial part a good branding exercise. Join me as I tell you how I found the narrative of Human and how am I going to give you the tools for you to develop your own story. As I was saying, We already have a defined part of exploration. And this is what we present to the client. I reiterate that these are real proposals. And here we find that chocolate comes from the Mayans. They were the first to cultivate cocoa. AND They had this legend of that the god Kukulcan, also known as Quetzalcoatl, came down from the cocoa tree from t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Start and Run a Creative Studio
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Category
How to become, Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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