How to Start and Run a Creative Studio
Brand Identity
A course by HUMAN , Branding and Packaging Studio
About the video: Brand Identity
Overview
“It's time to give an identity to our entire business or project. As you've seen, branding is built long before having a logo; it's an arduous and extensive process. But part of that "whole" is the brand identity. In this lesson we'll see step by step how to create an identity that makes sense with the entire brand proposal. ”
In this video lesson HUMAN addresses the topic: Brand Identity, which is part of the Domestika online course: How to Start and Run a Creative Studio. Create a business plan, define your unique identity, and learn to manage your business..
Partial transcription of the video
“In This lesson is the time to give an identity and a face to our business. As you saw, branding is much more than just a logo. Here we will see in a subtle way, in a brief way, How I created an identity for Human and what each element represents within our brand guidelines. Come on, let's go see it. We start with the background of what we want to do with the brand, of chocolate that is luxury, a little bit of the background of everything the client has told us and also a little bit of the background of what we have been talking about with him. How are we going to create this identity and wh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Start and Run a Creative Studio
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Category
How to become, Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 4,212 students
- 17 lessons (3h 10m)
- 29 additional resources (7 files)
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- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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