How to Start and Run a Creative Studio
Brand Identity
A course by HUMAN , Branding and Packaging Studio
About the video: Brand Identity
Overview
“It's time to give an identity to our entire business or project. As you've seen, branding is built long before having a logo; it's an arduous and extensive process. But part of that "whole" is the brand identity. In this lesson we'll see step by step how to create an identity that makes sense with the entire brand proposal. ”
In this video lesson HUMAN addresses the topic: Brand Identity, which is part of the Domestika online course: How to Start and Run a Creative Studio. Create a business plan, define your unique identity, and learn to manage your business..
Partial transcription of the video
“In this lesson. it’s time to give our business an identity and a face. As you’ve seen. branding goes far beyond merely creating a logo. We’ll delve into the process of crafting an identity for Human. exploring each element contributes to its overall message and values. Let's explore our brand guidelines. Come on. let's take a closer look together. We start with the background of what we want to do with the brand. the chocolate that is a bit of the background of everything the client has told us. and also a bit of the background of what we have been discussing with them. right? How are we go...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Start and Run a Creative Studio
-
Category
How to become, Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
- 97% positive reviews (63)
- 5,019 students
- 17 lessons (3h 10m)
- 29 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
