How to Start and Run a Creative Studio
Creative Direction-Think before you Design
A course by HUMAN , Branding and Packaging Studio
About the video: Creative Direction-Think before you Design
Overview
“As we have discussed in previous lessons, before designing we must know what we are going to design. It is the crucial part of a good creative process, thinking before designing in order to have a clear direction. In this lesson we will see how to prepare a Creative Direction document, defining key points to lay the foundations prior to the design. ”
In this video lesson HUMAN addresses the topic: Creative Direction-Think before you Design, which is part of the Domestika online course: How to Start and Run a Creative Studio. Create a business plan, define your unique identity, and learn to manage your business..
Partial transcription of the video
“In this lesson we will look at creative direction. Remember, I'm talking to you and I'm taking you into the guts of Human. It's our way of working. Design has to be objective, not subjective. That's why we proposed a creative direction. Creative direction is what you told us in your brief, see it from a point of view with visual images. Where do we want to go? Why do we want to go? What is the competition saying? And how are we going to differentiate ourselves from an identity point of view? Join me in this lesson to learn more about all the concepts that make up a good introduction and a g...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Start and Run a Creative Studio
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Category
How to become, Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 17 lessons (3h 10m)
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- Level: Beginner
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