Packaging Design through analogue experimentation

The Logo, Typography, and Colour Palette

A course by Pata Studio , Graphic design studio

100% positive reviews (17)

332 students

Audio: English

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About the video: The Logo, Typography, and Colour Palette

Overview

“In this lesson, I will explore how to choose fonts for your logo design and the copy you will have on the packaging – your primary and secondary fonts. We will then dive into colour palettes and the tools you can use to choose them. ”

In this video lesson Pata Studio addresses the topic: The Logo, Typography, and Colour Palette, which is part of the Domestika online course: Packaging Design through analogue experimentation. Learn how to use analogue techniques to tell a story through your packaging designs..

Partial transcription of the video

“In this lesson, we can start designing our logo, think about our fonts and our color palettes. But first, I'm going to show you the websites I get inspiration from for the fonts and colors. There are so many websites where you can buy fonts or download for free, so I'll show you some websites where we usually buy fonts. My Fonts is a popular one where you can look at the complete families of a font and their weights. You can also type your own text here and see how it looks. Another website we use quite often is YouWorkForThem. We bought many interesting fonts from this website and used the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Packaging Design through analogue experimentation

Level: Beginner
100% positive reviews (17)
332 students
4 units
17 lessons (2h 43m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Graphic Design, Packaging

Pata Studio

A course by Pata Studio

Teacher Plus

Graphic design studio

Zeynep Başay is the co-founder of Pata, an award-winning design studio specializing in branding, packaging design, and illustration. With a passion for creating timeless designs, Zeynep brings her unique perspective and expertise to the world of packaging design. Her work has been recognized and featured in various publications and design blogs, showcasing her commitment to craftsmanship and eco-friendly practices.

As an experienced designer, Zeynep embraces the power of analogue tools and experiments to add a personal touch to her designs. Her love for nature and vintage styles shines through in her work, as she combines old-world charm with modern aesthetics. Through this course, Zeynep shares her creative process and insights, empowering students to create outstanding handcrafted packaging designs.