Packaging Design through analogue experimentation

Zeynep Başay is the co-founder of Pata, an award-winning design studio specializing in branding, packaging design, and illustration. With a passion for creating timeless designs, Zeynep brings her unique perspective and expertise to the world of packaging design. Her work has been recognized and featured in various publications and design blogs, showcasing her commitment to craftsmanship and eco-friendly practices.

As an experienced designer, Zeynep embraces the power of analogue tools and experiments to add a personal touch to her designs. Her love for nature and vintage styles shines through in her work, as she combines old-world charm with modern aesthetics. Through this course, Zeynep shares her creative process and insights, empowering students to create outstanding handcrafted packaging designs.