Packaging Design through analogue experimentation

Overview

“The creative brief is your way into a visual exploration. Whether written by a brand founder or strategist at an agency, the brief will help you understand the brand's key problems, the goal of the project, the audience you are designing for, and the look and feel your design needs to capture. ”

In this video lesson Pata Studio addresses the topic: Understanding the Brief , which is part of the Domestika online course: Packaging Design through analogue experimentation. Learn how to use analogue techniques to tell a story through your packaging designs..

Partial transcription of the video

“In this lesson, I'll talk you through the brief. It's really important to understand and interpret the brief correctly. Normally, a good brief should answer all the questions you can ask before starting your design process. But if after reading it, there are still some parts that are unclear for you, you can always ask them to your client along the way. A brief should clearly tell the goal of the project, give the background of the brand, define the target audience, and tell you the problem. If it's a packaging brief, it might also include a culture guide. But if it's not included, you migh...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Packaging Design through analogue experimentation

• Level: Beginner
• 100% positive reviews (17)
• 332 students
• 4 units
• 17 lessons (2h 43m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Graphic Design, Packaging