Packaging Design through analogue experimentation

Overview

“This lesson is a fundamental part of your design process. It's where your ideas and imagination are quite literally put down on paper and your creation starts to take real shape. I will show you how to brainstorm through sketching. This activity opens a fluid conversation between your creative mind and your physical hand. It's amazing what happens once you get going and it's pretty fun too. Let's get started! ”

In this video lesson Pata Studio addresses the topic: The Mind Map and Concept Sketches, which is part of the Domestika online course: Packaging Design through analogue experimentation. Learn how to use analogue techniques to tell a story through your packaging designs..

Partial transcription of the video

“I think sketching is an important part of a creative's daily routine. You can be as free as you want and nobody can judge you. It's where your imagination gets a concrete form in its simplest way. So we already highlighted our keywords in the brief I'll start with the logo sketches. We already know that the name of the brand is Letterchalk, so I'm going to write it down here. This word is a combination of two words, letter and chalks, like chocolate. Let's look at the shape of the letters. Maybe we can have a new idea from the shape of the letters. And as we know, the universal icon for the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Packaging Design through analogue experimentation

• Level: Beginner
• 100% positive reviews (17)
• 332 students
• 4 units
• 17 lessons (2h 43m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Graphic Design, Packaging