Creative Lettering for a Branding Campaign
Application of lights, shadows and volumes 1
A course by Javi Bueno , Graphic Designer & Creative Art Director.
About the video: Application of lights, shadows and volumes 1
Overview
“Now that you have vectorized your design, I am going to show you the behavior of liquids. Then, I'll teach you how to apply what you learned to your lettering using Photoshop. ”
In this video lesson Javi Bueno addresses the topic: Application of lights, shadows and volumes 1, which is part of the Domestika online course: Creative Lettering for a Branding Campaign. Create and design the lettering for a branding campaign from scratch..
Partial transcription of the video
“In this lesson, you will learn to analyze the behavior of liquids. under lighting to be able to reproduce it digitally and as accurately as possible. Let's see it. Let's create our new document, new file, in which we will work on our final project. We are going to select a preset A3 of 297 mm by 420 and in resolution we are going to place 400 pixels per inch. This will allow us to later work in larger formats like Wow, Mupis, Canopies and being able to work it without problem. In color mode we leave RGB, 8 bit, white space and we create. We unlock the background layer and the next step is e...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Lettering for a Branding Campaign
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Lettering
Javi Bueno
A course by Javi Bueno
Javi Bueno is a graphic designer and art director based in Zaragoza, Spain. As the founder of Siroko Studio, he has spent over a decade creating visual identities and campaigns for renowned brands such as Audi, Estrella Damm, and National Geographic.
His focus on creative and digital lettering design has enabled him to collaborate on innovative projects that blend typography, texture, and composition to effectively communicate the values of the brands he works with.
His work has been recognized both professionally and in exhibitions and awards within the industry.
- 100% positive reviews (1)
- 238 students
- 12 lessons (1h 56m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
