Creative Lettering for a Branding Campaign

Creative lettering for a brand campaign

“Thank you very much for having accompanied me here. I hope that my lessons and advice will help you when creating your own lettering designs. Don't forget that each project is unique and that what we saw in progress is a base that you can use to develop your own style. Now let's review the key phases of the project. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. Research and search for references Analyze the briefing received by the client or prepare one yourself to have an initial work guide. Look for references and create your own mood board from which you will extract the main concepts to start designing your project.

Sketching and vectorization Turn your ideas into sketches and select the one that best communicates your message. Then vectorize your lettering in Adobe Illustrator. Application of lights, shadows and volumes In Adobe Photoshop, apply volume, reflections and textures to turn your lettering into liquid. Final art composition It's time to add photos of the product, background, logo and claim, and create a definitive composition for your final art. Presentation dossier Finally, create a presentation to show your client using mock-ups or fictitious montages. Then adapt your final art to various Instagram formats so you can share it with the world. Now share your final project with all of us by clicking on "Create your project". Remember to share both the final result of your project and the steps that led you to it. It would be great if you could show me an image of each phase and add a brief explanation about what you have done in each one. I also want to invite you to actively participate in the forum, both by sharing your progress and by asking or giving advice and trying to help the rest of the community. I'm looking forward to seeing your progress! I will try to visit the forum as much as possible, but please be patient because there will be times when I have professional commitments and it will take me a while to respond. See you in the forum! ”

Partial transcription of the video

“Hello, now that we have finished the course, I only have to thank you for having done it with me. I hope it has helped you and that from now on you can adapt everything learned in your projects. Remember to follow all the steps and apply my advice, but above all, experiment and have fun during the process. Remember that you don't have to do your final project exactly like I did. Try other liquids textures, marks, colors or simply apply these steps to another lettering type to find your own style. And to finish I invite you to participate in the forum, that you comment and that you share you...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Lettering for a Branding Campaign

• Level: Beginner
• 100% positive reviews (1)
• 238 students
• 4 units
• 12 lessons (1h 56m)
• 4 downloads

• Category

  Calligraphy & Typography

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Digital Lettering, Lettering