Creative Lettering for a Branding Campaign
Application of lights, shadows and volumes 2
A course by Javi Bueno , Graphic Designer & Creative Art Director.
About the video: Application of lights, shadows and volumes 2
Overview
“It's time to apply highlights and shine. I'll show you how I do it: I'll go back to work in Procreate and start drawing. Then I'll export the reflections and glows in PNG format and go back to Illustrator to vectorize them. ”
In this video lesson Javi Bueno addresses the topic: Application of lights, shadows and volumes 2, which is part of the Domestika online course: Creative Lettering for a Branding Campaign. Create and design the lettering for a branding campaign from scratch..
Partial transcription of the video
“WRITING AND DESCRIPTION OF REFLEXES That is the time to create the reflections that will give the volume to the liquid. Let's go to Procreate to draw them and then we give Illustrator to vectorize them. Since we have here imported the lettering that we had done here, let's take advantage of it and we are going to select a white color, a Studio Pen brush, exactly the same as before. And as we have seen in the behavior of liquids, we need to generate a highlight on the top left. Let's generate a layer first. And to make the effect as realistic as possible, we have to do it as I have told you,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Lettering for a Branding Campaign
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Lettering
Javi Bueno
A course by Javi Bueno
Javi Bueno is a graphic designer and art director based in Zaragoza, Spain. As the founder of Siroko Studio, he has spent over a decade creating visual identities and campaigns for renowned brands such as Audi, Estrella Damm, and National Geographic.
His focus on creative and digital lettering design has enabled him to collaborate on innovative projects that blend typography, texture, and composition to effectively communicate the values of the brands he works with.
His work has been recognized both professionally and in exhibitions and awards within the industry.
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- 240 students
- 12 lessons (1h 56m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
